Anna Kate LeRoy
Anna Kate LeRoy
During the fall of 2020, Fontbonne University enacted a stringent reopening program, GriffinReturn, to introduce students, faculty and staff back to campus safely and responsibly during the continual COVID-19 pandemic. The development of easily recognizable and comprehensive collateral was essential in conveying important information to these audiences.
Creative Direction: visual identity / publication design / environmental graphics / animated graphics
The “masked mascot” served as a fun, recognizable and empowering leader of the GriffinReturn movement back to campus.
Animated graphics displayed on screens across campus captured the attention of students while conveying simple, but vital reminders about safety procedures.
