Anna Kate LeRoy
Anna Kate LeRoy
UP, or “University Programming” unified several existing student-run programs under one central identity, necessitating a comprehensive brand package that could be implemented on numerous print and digital platforms on a regular basis.
Brand Identity: logo design / style guide / brand collateral
The combination of the “U” and “P” along with the upward directional movement of the arrow in the logomark create a subliminal message to stir up a sense of motivation, aimed at getting students involved and engaged.
The “UP” logomark was able to be utilized for lighthearted puns on branded collateral.